Online marketing is the practice of using digital channels and platforms to sell and promote brands, products, or services to potential and existing customers. In this article, we'll explain more about online marketing, how it works, and provide guidance about producing a data-driven strategy in five simple steps. By tracking marketing analytics, marketers can learn more quickly what's working and what's not. Additionally, online marketing also generates a wealth of data so marketers get more immediate insights into their customer base. Using a variety of online channels, such as web, e-mail, and social media, online marketing pursues a number of goals, including promoting products and services, driving sales, and increasing brand awareness. ![]() Traditional marketing, like print, broadcast, or direct mail, has increasingly given way to online marketing-also known as digital marketing-which meets customers where they are: on their smartphones, laptops, and tablets.
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